Chatbot marketing mastery

With sites like Facebook and Kik opening their platforms to automated 

messaging for companies, chatbots have really exploded in popularity. 

Facebook went from zero chatbots in February 2016 to 18,000 by July 

of the same year. Kik had approximately 300,000,000 registered users, 

and those users exchanged 350,000,000 automated messages with the 

platform in the first seven months of its chatbot.

You’ve probably seen chatbots in action. They are on all sorts of 

websites, from major retail chains to mobile phone service providers 

and many other types of sites and apps.

At first, you might think you’re talking to a real person. Usually, a popup 

appears with a picture of an agent, along with a name. The “agent” asks 

something like, “May I help you with anything?” Or, “Do you have any 

questions?”

Chatbots use artificial intelligence that is often quite advanced to 

answer many questions a user might have, and in the event that the